The REALTOR® Educational Classes We Provide
NEW FOR 2023 - Vision Boarding With CANVA
Make Your Dreams Digital - Use Canva to Make Your Dreams a Reality
(1 Hour Class)
No More Cutting Pics from Magazines, No More Glue!
It's 2023! Make Your Dreams Digital
Create a Digital Vision Board
In this Class Realtors® will learn:
- Why Visioning Works
- Importance of Visual Intentions
- How to Set Goals in Real Estate
- Put Your Digital Vision Board on your Phone's or Laptop's Wallpaper
Use Canva to Make Your Vision into a Reality
Live Q&A - Bring your Laptop for hands on training
and your Canva questions...we have answers
Realtor® Image & Branding Class
Beyond Selfies & Glamour Shots:
REALTOR® Image & Branding in 2022
(1 Hour Class)
Your Brand is You.
Protect it. Cultivate it. Respect it. Invest in it
Unless you have an identical twin in the real estate business, your image is your only definitive immediate visible differentiator. Your image, your face, is yours only. It must be seen as much as possible to build top-of-mind recognition. You need to stand apart and be remembered.
How you are perceived is in your control.
In this Realtor specific class your agents will learn:
- How to Get Comfortable in Front of the Camera
- The Science Behind Why You Hate Having Your Picture Taken
- Why do Business Cards Need Your Photo?
- How Crucial is Your Image, Really?
- The Impact of Professional Images
- How Do You Want to be Perceived?
- How to Get Comfortable in Front of the Camera
- "I Can't Believe They Did That" Gallery
Database Marketing Class
Be Remembered, Be Referred & Get The Listing
It is well known that an agents database is the heart of their business. If an agent is going to get into productivity or build a strong referral based business they need to touch their Sphere of Influence purposefully and consistently over the course of the year.
This class goes in depth on how to implement a purposeful and consistent Database Action Plan.
This improved marketing strategy enforces the need to strengthen and build bonds agents have with their past, present, and future clients!
We go over techniques for agents to use to express their mission, vision, value and purpose to effectively bolster their business to create content that represents their unique brand.
This Workshop will cover:
- Building Relationships with your Database
- Dunbar’s Number
- Value Content vs. Self-Promotion
- What are the ingredients to a Purposeful Touch
- Who in their Database should be included?
- What should be sent and when
- Formula of number of touches, modes communications and samples of content to be used.
How to Effectively Communicate Your Expertise
Are You a Community Expert?
How to Effectively Communicate Your Expertise
Whether you’re agents are looking to attract an overseas, out of state or out of town buyer or just keep their current customers in the loop
(keeping them Top of Mind), then you know how important it is that they are seen as an expert in the all there is to know in the community in which they serve.
Are they being effective with getting the word out that they are their
“go-to” person in the community their potential customers
are interested in moving to?
In this class your agents will learn the following:
- Which are the best modes of communication
- How they can highlight their knowledge in effective manner
- Exactly what they need to convey to their audience
- Why it is so important to be a resource in real estate and beyond
- What platforms they can use to get the word out
- Why staying in touch with their database and providing relevant information is so important
- Why their audience should choose them and choose them now!
Video Marketing
How To be Fearless on Video
Video is statistically attaining a higher open
and engagement rate than any other type of marketing.
In this class, we provide examples of how Real Estate agents are implementing video to really be seen and tactics for how they can implement video into their marketing.
Video is an arbitrage that cannot be ignored in today's market, and those who learn now will set themselves apart.
This class will teach agents how to conquer the camera and become fearless in how they express themselves on video. More than just, "What should I say?" will be covered in this Workshop.
They will learn:
- Why Video?
- How to get over the fear of being on Video
- How to use Video to grow their real estate business
- Examples of Video
- What to do and What not to do
- How to use YouTube and Facebook to their advantage
Canva Marketing Tools
Pump Up The Volume on Your Social Media
How do you stop people from scrolling on Facebook or Instagram? Getting, keeping and maintaining their attention is crucial for your agents to build relationships with their audience on all Social Media platforms.
In this class your agents will learn to use Canva,
a free online platform to help them stand out on Social Media.
- Make Social Media posts that POP!
- Create Listing Presentations
- Make Just Listed & Just Sold Posts
- Record & Send Video Messages
- Remove Backgrounds from Headshots & Logos
- Create GIFs that stop them from scrolling
- Enhance your video creations with graphic overlays
- Design Flyers that stand out & get their attention!
- Learn how to use Canva as a tool to "pump up the volume" on they Social Media & Marketing in their real estate businesses.
Business Planning
Real Estate Business Planning 1-3-5
Do your agents have a written business plan?
Do they have a clear vision and
WRITTEN strategy of how to reach their goals?
It's never too late for your agents to put an actionable, measurable and effective plan in place to reach their goals.
This class will have your agents leave the workshop with a plan specifically for them in this hands on 1-3-5 Business planning class.
They will walk away from this class with your blueprint to action
and build their businesses TODAY.
(Worksheets will be provided)
We will learn to build a detailed plan of action that incorporates the S.M.A.R.T. Goals concept.
The 3 Measurable steps and 5 Specific Actions to reach your 1 Goal.
- Specific strategies for reaching your goals
- Out of the Box ideas that will change the way your agents look at achieving their goals.
Give your agents a GPS to find their way throughout the year